Case Study: Grupo Bimbo
Grupo Bimbo is a global leader and has been in the bakery industry for over 75 years. It has over 100 brands, over 200 bakeries and has plants in 33 countries. Within the last ten years, Grupo Bimbo has doubled their presence worldwide and have had impressive growth in different markets and across difference nationalities.
Grupo Bimbo have been working with Culture Excellence since 2017 with their New York Bakery sites and have since expanded to a global program.
The group has defined its purpose as “nourishing a better world” and identified that environmental standards, food safety and quality, human rights and labour standards and sustainable raw material sourcing are key foundations that the company needs to get right if they are to achieve this. Grupo Bimbo are particularly keen to remain aligned with our heritage explained Anna Cristina, Director Global Food Safety.
Ana stated that Grupo Bimbo are at the start of our food safety and quality culture journey and are aiming to understand perception of food safety and quality across the business globally. The Culture Excellence assessment model was chosen to establish their baseline. Grupo Bimbo have certainly committed and have surveyed 209 bakeries, ten regional office and our global corporate office, receiving over 30,000 responses! This has provided an excellent basis for an understanding of the food safety and quality culture across the group. There were six key lessons identified from the results of the first survey, Ana picked out key themes as aligned KPIs, improve consistency, avoid reinventing the wheel, improve life and work balance and staff retention.
These themes have informed developed of a food safety and quality culture strategy which details the ways in which Grupo Bimbo are going to continue on their food safety and quality culture journey. This robust approach will contribute to the satisfaction of the aforementioned group purpose.
Reference: Campden BRI (2022), Culture Excellence 8th Annual Seminar